| Keynote | Track Synopsis | |
| 9.00 | Keynote 5: Riding the Open Web by Mitchell Baker, Mozilla Foundation |
The Open Web is characterised by a set of aspirations and philosophies: decentralised creation, transparent technology, standardised protocols, end-user integration across all, and certainly an extreme form of the Gift Economy, where people share valuable goods and services without rewards. Even the browser wars of the past decade (including Mozilla’s Firefox) has largely been fought in this open, non-proprietary web. How can businesses stay afloat when making free products for their customers? Mitchell Baker will share Mozilla Foundation’s vision of riding the openness, innovation and opportunity on the Internet. |
| 9.45 | Keynote 6: "Farmers and Mobsters": How Businesses can decode Social Gaming by Robert Goldberg, Zynga |
Riding on the global gaming industry of more than $100 billion in size, Zynga, better known for their popular games FarmVille and MafiaWars, has brought together a massive network of individuals interacting with their friends and expressing their unique personalities through games. With the ability to hook millions of users within days of launch, social gaming is fast becoming a new way for businesses to reach out to consumers. How can we take advantage of this massive network created out of friendship? Hear Robert Goldberg share about Zynga’s mission of connecting people through games. |
| 13:00 | Lunch Talk: Innovate or Die by Michael Galpert, Aviary |
In this illustrative talk, Michael is going to show how innovation is happening all around us, and how one can be a part of it and not be left behind. He will also share on some of the work done at Aviary and beyond, and give a quick rundown on how to leverage Aviary tools to make creation accessible to artist of all genres. |
| 14:00 | Keynote 7: Design Thinking in Asia by Richard Kelly, IDEO |
Design Thinking is a process that combines empathy, creativity and rationality to solve seemingly intractable challenges, where there are no judgement of failure. An antithesis to the commonly promoted Analytical Thinking in the Asian culture that strives for the “right answer”, Design Thinking offers a fresh perspective to meeting user’s needs and driving business success. Hear brand experience guru Richard Kelly’s thoughts on applying Design Thinking to the Asian market, where he heads the IDEO Shanghai office. |
| Business | Track Synopsis | |
| 10:45 | Harnessing a Global Professional Network: Insights from Linkedin by Ellen Levy, LinkedIn |
Hear from LinkedIn how 75M+ business people around the globe are utilising the power of their professional networks in new, different, and powerful ways. This session will include a characterisation of LinkedIn’s business and business model, describe examples of how individuals and companies alike are taking advantage of the platform, and share some unique business insights from the world’s largest professional network. |
| 11:30 | Social Networking in Asia Moderator: - Benjamin Joffe, Plus8Star Panelists: - Ellen Levy, LinkedIn - Steven Goh, mig33 - Ganesh, Friendster |
Social networking has matured into its teens as an industry. Development models have since diverged too as niche networks emerge to cater to specific user groups and revenue models evolve beyond advertising to offers or virtual goods. Hence, we have assembled a set of panellists across the spectrum of unique models who will share their respective models and any contextualisation specific to Asia. |
| 15:00 | Digital Marketing - Ad Networks Panelists: - Nuffnang - Jeff Merkel, AdMob - Dr Lai Kok Fung, BuzzCity - Bernard Leong, Chlkboard |
This panel explores the value of online advertising networks to Asia-based software developers and media owners. How can ad networks help developers and media owners understand online audiences better? What are the monetisation opportunities? We will also discuss the landscape of product innovation for ad networks that are unique to an Asian context. |
| 15:45 | Future of Music Panelists: - Joi Ito, Creative Commons - Anthony Volodkin, The Hype Machine - Cory Ondrejka, Co-Founder, Second Life - Jean Miller |
Internet music downloading, online piracy and the advent of “all-you-can-download” services to the mobile are changing the way people get their music. These present unique challenges for independent artists trying to get heard, while record labels lament the dipping CD sales, and lawsuits continue to be filed against the most “innocent pirate”. Perhaps the entire ecosystem where hit-making, marketing models of music is about to change? Listen to music industry veterans as they discuss how recent advancement in the law, technology, business and consumption patterns can open up new models of creation, packaging, distribution and consumption of music. |
| 16:30 | Investments for Software Companies in Asia Moderator: Darius Cheung, McAfee Inc Panelists: - Joi Ito, Neoteny Labs - Prof Wong Poh Kam, BAF Spectrum - Benjamin Soh, SIF - Andy Zain, VentureX |
The startup ecosystem in Asia has undergone much terraforming in recent years. A crucial piece of terraforming has been in the early-stage investor segment. Hear from several investors as they review the new changes, offer insights into their investment strategies and discuss next steps to strengthen the ecosystem. |
| Technology | Track Synopsis | |
| 10:45 | What's New in Enterprise Collaboration, and how Cloud ISVs can Collaborate to find New Customers and Grow their Business by Scott McMullan, Google |
Businesses rely more and more on efficient collaboration to stay ahead, and are turning to new cloud-based tools to get the job done. At the same time, business users now demand their work tools be as easy to use as the services they use as consumers. This session looks at innovations in business collaboration from an ISV perspective, and covers product integration and go to market opportunities in the Google Apps ecosystem. |
| 11:45 | Exposing Network APIs to Enable Innovative new Services and Business Models by John Dillon, Alcatel-Lucent |
A solid Application Enablement strategy can help carriers and developers to speed up creation and blending of Telco with Web 2.0 services. There is a significant business environment driving the new opportunities arising from network capability exposure and monetization of unique assets with dynamically differentiated treatment of the services. |
| 15:00 |
Mobile M2M Connectivity, From People To Devices Moderator: Ian Koh, Ericsson SEA & Oceania Panelists: - Sam Lucero, ABI's M2M Connectivity Practice - Andreas Hessler, Ericsson - Wilson Tan, SingTel - Adrian Long, V3 Teletech |
Ericsson declared that up to 50 billion devices are expected to be connected by 2020. Driven both by broadband ubiquity and lower cost of connected devices, everything that benefits from having a network connection will have one. In fact, most of these networked devices will be organising themselves and communicating with themselves, such as the estimated 3 billion utility meters, 1 billion vehicles, and more than 100 billion embedded processors, to add to the estimated 30 billion connected consumer devices. How will such ubiquitous machine interactions change the telecoms industry, enterprises and consumers? |
| 15:45 | Social Computing: Research Insights and Influence on Android & Healthcare by Andrés Monroy-Hernández, MIT Media Lab |
From MIT Media Lab, Andrés Monroy-Hernández will present 2 research projects that he works on: Scratch and Sana. Scratch is a visual programming language for kids that came to influence the creation of Google's App Inventor. He will also share how he thinks end-user programming will influence the mobile market and the Android ecosystem in particular. Andrés is a founder of the initiative Sana, which is a a mobile-based telemedicine platform for the developing world. Sana is based on Android and other open source technologies and is now deployed in several pilot countries. |
| 16:30 | The MeeGo platform and n-Screen Service Deployment through Intel AppUp store by James A. Beasley, Intel | The MeeGo project combines Intel’s Moblin™ and Nokia’s Maemo projects into a Linux-based platform designed to give developers the broadest range of device segments to target, including netbooks and entry-level desktops, handheld computing and communications devices, in-vehicle infotainment devices, connected TVs, media phones and more – using Qt development framework. The Intel AppUpSM Center-based app storefronts will collect, categorize and validate apps, allowing netbook users to install applications. The Intel® Atom™ Developer Program drives innovative applications and revenue streams for ISVs and developers. It provides tools, software development kits (SDKs) and community resources. |
| Design | Track Synopsis | |
| 10:45 | Baking Successful Viral Loops in Games Speakers: - Zaki Mahomed, Game Ventures - Bret Terrill |
Both heavy and light users of Facebook might remember the odd, wide-eyed sheep that pops up on our News Feed every so often. Or perhaps the 152nd quiz on your personality or "hottest friend"? Extreme examples these may be, but they are the jigsaw pieces of the "Stickiness" puzzle and why games are so popular on Facebook and almost everywhere on the web now. Silicon Valley visionary and investor Marc Andressen calls them "viral loops" or a self-replicating product feature that causes a single user to invite a new set of users and hence grow the product "virally". In this session, Bret Terrill (ex-Zynga Director Business Development) and Ali Zaki (maker of hit cricket game Howzat) will share their own insights on how viral loops play a big part in their work. |
| 11:30 | Quantitative Design - Testing Techniques from Youtube: A/B testing by Hong Qu |
Drawing from his experience as an early employee at YouTube, Hong will dive into the product development process there, as evolved as it grew from a nascent startup to a new global medium. We will go over how features go from concept to production through monthly production cycles involving design, testing, implementation and launch . In his role as a designer/developer, Hong saw first hand how Silicon Valley companies move at lightning speed. This session will provide an overview of design methods at YouTube, such as rapid prototyping and user testing. We will also discuss how design thinking can lead a great product. |
| 15:00 | From Intel to Facebook to Gambit: From the Trenches by Noah Kagan | Noah Kagan is a serial entrepreneur whose trend-spotting and product-building abilities has resulted in a career that took him from the cubicles of Intel to the early digs of Facebook. Noah's marketing savviness has also seen stints at personal finance startup Mint.com (now part of Intuit) and virtual currency monetisation startup Gambit. In this session, Noah will help you pick his brain and share how you can spot the next big opportunity. |
| 15:45 | Can We Make Work Fun? - Exploring the Fusion of Business Productivity & Game Mechanics by Kevin Lim |
This session explores the fusion of two seemingly disparate topics -- business productivity & game mechanics. Traditional mass media portrays video games negatively. However, can the addictive elements of video games be used to steer office workers towards productive ends?
Everyday, we subconsciously perform micro-tasks as part of larger systems, as evident on Facebook and LinkedIn. On these services, you see the number of friends implicitly considered as a scoreboard, while the profile completion progress metre looks like feedback in the leveling process, all of which are game mechanics that tease our psychological urges. Kevin Lim has been experimenting with the concept of productive games in the classroom environment, by using Amy Jo Kim’s game mechanics as a means of steering user motivations. His experience would be useful for fellow web developers and media producers. |
| 16:30 |
New User Interfaces Co-Moderators: - Prof Henry Duh, IDMI - Ho Chee Yue, XYZ Waves Panelists: - Chen Hung-Hsiang, ASUS - Kristian Kloeckl, SENSEable City Lab , MIT - Bernard Chen, Ubisoft |
From Minority Report to Star Wars, more companies are now implementing cool user interfaces and making it simple for everyone to adopt. But they are not making it to just to wow users or to make movies. Come hear from a panel of user experience experts on how to leverage on recent technological advancement in human computer interaction (HCI), including software based on commodity devices such as Mobile Augmented Reality and Gaming, and hardware based on specialised equipment such as Gesture Tracking or collecting real time data in a City.
Learn when to use and when not to use certain interfaces, the thought process behind implementing them, applying usability testing, and other tools to enhance your product design. |
| 17:15 | Special Interest Group: 3D Mobile Augmented Reality hosted by Prof. Henry Duh, IDMI | Are you interested to take a look at some of the latest advancement in 3D Mobile Augmented Reality? Are you incorporating AR into your applications? Then stay back after the New User Interfaces panel to make some friends and share your latest apps you have been baking in your lab/start-up. |
| Start-Up | Track Synopsis | |
| 10:45 | Law & the Web: An Evolving Relationship by Gilbert Leong, Rodyk Davidson |
As the web becomes more pervasive in our daily lives, businesses should start acquiring savviness in legal knowledge too. Issues such as data privacy, IP protection or compliance may not always accompany mentions of Facebook, Twitter or FourSquare but that doesn't mean they should be far from your minds . As business continue innovating on these new platforms, it will be prudent to step up your legal education to prevent or minimise legal surprises. Hear from Gilbert Leong of Rodyk & Davidson as he shares his perspective on several notable case studies. |
| 11:30 | i) Pitching the Press: The Way of the Startup by Dr. Serkan Toto ii) Lost Your Phone? Why Security Matters More in the Mobile Web Era by Darius Cheong, McAfee Inc |
You built a great product, probably your best ever. That's wonderful, but how will you let the world and your customers know? If online PR is a big part of your strategy, you need a plan to reach out to the influencers in the media world. Short of spending thousands or millions on a PR agency, hear from Dr. Serkan Toto, Tokyo-based writer for TechCrunch.com, who knows a thing or two on how his industry peers decide to make or break a new startup product.
Security on the mobile has become more important in recent times due to increased, multi-purpose usage. The traditional security issues plaguing the PC world such as anti-virus and malware are not as prevalent in the mobile space. We are faced with different types of security issues in the mobile world such as loss/theft of the phone, data protection and unauthorised usage. Roy will talk about the history and emerging trends of the market landscape and technological innovation in the mobile security space. |
| Developer | Track Synopsis | |
| 10:45 | Smart Software – Nokia Qt & Web-Run Time Evolution by - Nicholas Foo, Nokia - Eileen Khoo, Nokia - Valerie Tai, Nokia |
QT
Create compelling applications for Nokia's Symbian\maemo\meego devices with QT. The framework for apps to run with Native performance. Understand how it reduces development time thru intuitive apis, learn what is needed to start application creation. A overview of what a mobile developer can do with QT and its api set will be shared with all participants. Web widgets Creating mobile applications with the internet has never been easier with widgets. Understand the key concepts, learn what apis are available enabling you to leverage on the power of the mboile device. If you know how to create a web page, you can create a widget for the mobile! |
| 15:00 | A Peak Into Tomorrow & the Next Big Thing in App Development by Tim Cloonan, Alcatel-Lucent |
App stores are all the rage; from zero to everywhere in seemingly no time at all. As app proliferation congests the app marketplace, identification of the next big thing in app development is critical for commercial success. Network APIs that expose operator capabilities to app developers represent the next big opportunity in app development. Preview several next-generation apps, built to take advantage of device features, freely available web APIs, and operator network APIs. And, see what's in the lab, there are a host of new services in queue for tomorrow, take a look at what's next! |
| 16:30 |
Junos Platform by Juniper Networks by Hidet Sugiyama, Juniper Networks |
Juniper Networks' Junos Platform is an open software platform enabling dynamic, network-aware applications that interact with the network from the client to the cloud. With the Junos Platform, users can expand network software and interfaces to the application space, deploy software clients to control delivery, and accelerate the pace of innovation with an ecosystem of developers.
The Junos Platform provides third-party developers with unmatched flexibility to build applications by providing development interfaces at multiple layers of the network:
Unlike other platforms that merely enable third parties to integrate through APIs, the Junos Platform provides a true development environment including SDK to create applications. This session introduces Junos Platform capability and gives various ideas for software development on top of Junos Platform with sharing simple demo. |
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